Plus-Size Lingerie Brand Takes A Jab At Victoria’s Secret With It’s Provocative Campaign

Beauty truly comes in all sizes and that’s what plus size lingerie retailer Lane Bryant has taught us!

On Monday, the plus size retailer introduced the #ImNoAngel initiative to celebrate women of all shapes and sizes. This was in response to Victoria Secret’s provocative “perfect body” campaign in November 2014.

The black and white campaign was shot by Cass Bird and featured full-figured models including Sports Illustrated swimsuit issue superstar Ashley Graham, Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault and Elly Mayday, who posed in pieces from the brand’s Cacique lingerie collection.

In a statement, Lane Bryant CEO and President Linda Heasley said:

“Our #ImNoAngel campaign is designed to empower ALL women to love every part of herself’ I’m No Angel, which debuted today and aims to prove that ‘all women are sexy’ regardless of society’s traditional or stereotypical views on beauty”

Lane Bryant isn’t the only company to come out against Victoria’s Secrets campaigns. UK lingerie brand Curvy Kate is also attempting to shake up the image of plus-size women. The company hosted a competition to find its new face, which kicked off in January 2015. The brand recreated the Victoria’s Secret campaign with a group of plus-size women in nude undergarments.