Thursday, 16 October 2014

Nutricima Unveils Olympic Milk, announces PeterOkoye as brand ambassador

In a bid to provide wholesome varieties for consumers in Nigeria,
Nutricima Limited has unveiled two new variants under the Olympic
brand of products.
The company now offers Olympic Powdered Milk and ready-to-drink
Olympic Apple Flavoured bottled drink to join the popular Olympic
Evaporated Milk which has always been in the market...

The new, highly rich and nutritious Olympic Powdered Milk comes in
15g sachet and 300g family pack, while the grab-and-go Olympic
Apple Flavoured food drink is available in 500ml bottle and the 160g
evaporated milk now has the rebranded pack.
At a spectacular occasion held at Civic Centre, Victoria Island, Lagos

yesterday, Wednesday 15 th October 2014 with the theme: ‘ Winning with
Olympic: The Healthy Choice, ’ Nutricima officially unveiled the two new
variants and also announced the award-winning Nigerian Hip-Hop star,
Peter Okoye, as the Brand Ambassador of Olympic .

Speaking at the official launch of the new products, the Managing
Director of Nutricima Limited, Mr. SuneelVasudevan, said: “We
commence today a new phase of our journey aimed at empowering
consumers in Nigeria across West Africa with healthy choice in milk,
one of the most important nutritious products known to man.

“Olympic Milk is the first of our key brands. Market insight shows that
Olympic Milk as an evaporated milk brand leads the economy segment
of that market. We have now strengthened the brand as an added-
value beverage that consumers can access in various formats,” he
said.

Head of Marketing, Nutricima, Mrs. WandeOluwasegunfunmi, added
that, “the 500ml ready to drink apple flavoured drink is made from the
best quality European apples and is highly refreshing.

Peter, the new brand ambassador revealed “the best kept secret’’ - the
two new variants with a theatrical spectacle which was followed by his
thrilling and captivating dance performance.
Nutricima, the makers of Coast, Nunu, Olympic milk and other nutritious
food drinks, said its choice of the award-winning Hip-hop Star is
premised on the fact that his qualities perfectly portray the essential
goodness offered by the brand including vitality, fitness and health
which Olympic milk offers to youths, adults and families in Nigeria.

The event was attended by Speaker of the Lagos State House of
Assembly, Hon. AdeyemiIkuforiji; Chairman, Nutricima Limited, Chief
Kola Jamodu (OFR); Vice Chairman, PZ Cussons, Mr. TundeOyelola; Ex-
officio of Nutritional Society of Nigeria, Dr. Bartholomew Brai including
top executives of Nutricima Limited.

Peter Okoye, speaking after the unveiling said: “Among thousands or
perhaps millions of people in the entertainment industry, I feel honoured
to be chosen as the brand ambassador.
The deal means a lot not just
to me but also to my fans. If a brand isn’t worth it I have nothing to do
with such brand. The fact that I am ready to work with this brand is an
indication of its top quality.”

“I am not going to sit down and relax. I am set to come up with
creative ideas the same way I handle that of P-Square, I will put in 100
and one per cent,” Peter said.

Source - Linda ikeji blog
 

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